November 23, 2022 Alex

10 Clear Signs You Need a New Website.

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Do you already have a website? Perfect! Is your website performing how you want? Are you getting the right people clicking and enquiring daily?

Customer preferences are changing rapidly and new trends are always taking over the internet. While your online presence is important, it is equally important to keep up with new web design advancements. How can you stand out among the millions of websites on the internet in your niche? And, most importantly, how do you reach the right people looking for your business?

We know that a website is not only about looking good, but also needs to work well and help you achieve your business goals. Our web design team has worked on hundreds of websites and we are here to help you.

Here are 10 very clear signs that you need a new website.

1. Your website is not responsive

This list isn’t ranked in order of importance but a website that isn’t responsive should be a reason to consider a new design. Responsive web design will ensure that your website renders properly on different devices. It also means that every screen is rendered with a unique user experience, regardless of whether it’s a desktop, laptop, tablet, or mobile phone.

Most importantly, recent data shows that mobile browsing is now more popular than desktop browsing. More than 60% of internet users surf the web from their smartphones. You can’t afford to lose customers because your website isn’t responsive. You would think this is a common design process but you would be surprised at the high number of websites we see that have not adapted to have a responsive design.

Internet usage is changing rapidly as smartphones are becoming powerful mini computers. Making sure your website is responsive on all screen sizes is the responsibility of the web developer.

It is also a key component taken into consideration by Google when ranking a website in the search results. You can visit Googles PageSpeed test website: to see how your current website scores in the eyes of Google and also see a list of recommendations.

2. You cannot update your own website.

It’s hard to imagine anything more frustrating than this – being unable to update your own website without having to spend a fortune on website maintenance packages. It’s worth looking at a new website that has a content management system which would allow you to navigate the backend of your website effortlessly and make changes as required without breaking your website..

PixoMarketing ensures that every website we create has a simple backend. You can also get free training so you can be a WordPress wizard in no time.

3. Navigation or site architecture can be confusing

It’s called bad User Experience (UX), and it is something we often see: complicated site navigation, inaccessible and hidden content, insufficient call to action, unclear section hierarchy, and a lack of clear call to actions. Does this sounds familiar? Then you need to start thinking about a redesign.

Your website will be more intuitive and easier to navigate with seamless information flow. This will help your audience find the information or product they need and in return profit for your business.

4. Loading time can take forever

This research shows that 47% of users expect pages to load within 2 seconds. A further 40% of users will abandon websites that take more than three seconds to load. It is clear that your website must load quickly in order to retain visitors. It’s time to find a new website if your site takes too long to load. PixoMarketing makes it a top priority to speed up your website. This is one of our key performance indicators and one we actively implement whilst creating a website..

Your site is most likely losing customers if it is performing slow and most likely having a negative effect on the Google ranking algorithms. We all know that Google is the king and any negative indicators must be resolved.

Have a look at our Web Design case study. Read how we created a super-fast website for AHD London. See for yourself how fast this e-commerce website loads with hundreds of products / high quality images.

5. Your bounce rate is extremely high

Let’s start by explaining what bounce rate is and why you should care. A session is a page that has been viewed only once by Google. It is a problem? If your site’s success depends on visitors viewing multiple pages, then a high bounce rate is bad.

Your bounce rate could be high for many reasons, including a confusing user experience, poor design, or unreadable content. A fresh redesign of your website could help you with all those issues.

6. It does not align with your branding

Are you a recent rebranding client and your website does not reflect it? It’s really a simple matter. A new one is needed.

Digital communication is the primary method of communication for most businesses. Your website should be consistent with your brand. This could send a confusing message and that is not good for your customers.

7. Your website is behind on the latest trend / updates

It can help you to stay ahead of your competition by maintaining your brand image across all channels. Your website is an important part of your business. It should be up-to-date and current with the latest trends and systems.

We see new technologies being developed and new resources provided by Google. Staying in the know and updated with these new technologies will help you stay at the forefront of your business sector.

8. It's just not impressive

Your website is the most important thing. Is it something you are proud of? Are you able to make full use of your website? Are you getting positive feedback from your audience? If not, a new website may be required.

It’s not surprising that according Adobe 66% of viewers would rather see something beautiful than something simple and uninteresting. The same research shows that 68% of viewers prefer to view content with appealing layouts and good photography. It would be wise to follow these recommendations.

9. Google doesn't rank you well

SEO (Search Engine Optimisation) is a mysterious term that you must have heard about. Search Engine Optimisation is often about small changes to your website as Google explains. Although these changes may seem small, when taken together, Search Engine Optimisation can have a significant impact on the user experience of your website and your search result ranking for your keywords.

It is true that many of the factors mentioned above will impact how your website ranks in Google. This can be fixed with a new website. PixoMarketing technical SEO is our number one priority and is fundamental during the creation process of a website.

10. You just know your website is letting you down

Trust your feeling. You can trust your gut if you feel that your website is in dire need of a redesign.

Give us a call, contact our live chat or send us an email.

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