SEARCH ENGINE OPTIMISATION
We bring together key members of your team to assess requirements, establish priorities and gather all necessary background information to kick off the process.
We identify the most important search terms for your brand, prioritising realistic conversion-driven keywords. This step is crucial, as poor performance here can negatively impact all future efforts.
We conduct a comprehensive analysis of your site’s on and off-page performance to uncover any barriers or weaknesses that are hindering your search visibility. We also identify and evaluate opportunities that align with your brand, such as local SEO and compare against competitors.
Using all the information gathered so far and in collaboration with you, we develop a strategic plan tailored to your brand’s online presence. Your input is invaluable to ensure that everyone is on the same page with the decided direction.
We ensure that the site is properly set up and all necessary systems are in place with a focus on ensuring the availability of Google Analytics or a similar package to track the monthly impact of our work.
We commence work, establish goals and maintain regular communication and collaboration with your team. You’ll have a dedicated account manager who will keep you updated at all times and the progress of specific actions will be transparently communicated to you on a weekly basis.
We prioritise link-building, as it remains a crucial aspect of search. Our strategy will dictate how we achieve this, but most campaigns will aim to gain links through link placements and the creation and promotion of valuable content that earns links.
We track and report on the KPIs we’ve set each month and review the monthly results with you to continually refine and improve our efforts.
SEO AGENCY LONDON
The interplay between SEO and web design adds to the complexity of maintaining a visible and impactful search presence for your brand. Our method of SEO is intertwined with our web design strategy, resulting in higher search rankings, and eventually, higher traffic and conversion rates.